Senior Programmatic Analyst

Role Overview
We are seeking a highly motivated and detail-oriented Programmatic Analyst to support the execution, optimization, quality assurance, and reporting of programmatic media campaigns across global clients and digital channels.
This role is adecuado for a professional with 3+ years of experience in programmatic advertising, who possesses strong analytical skills, hands-on expertise with DSP platforms, and a deep understanding of campaign performance management. The successful candidate will be responsible for ensuring operational excellence, delivering actionable insights, maintaining campaign quality standards, and contributing to the overall success of client media strategies.

Key Responsibilities
Campaign Execution & Management
Set up, launch, manage, and optimize programmatic campaigns across DSP platforms, including Display, Video, Native, CTV, and other digital formats.
Monitor campaign pacing, budget allocation, delivery, and performance to ensure alignment with client objectives and KPIs.




Troubleshoot campaign issues and proactively identify optimization opportunities to maximize performance and efficiency.
Manage campaign changes, creative rotations, audience updates, and inventory adjustments while maintaining delivery accuracy.
Reporting & Insights
Develop and maintain recurring campaign reports, dashboards, and performance summaries.
Analyze campaign data to identify trends, insights, risks, and opportunities.
Translate performance metrics into actionable recommendations for internal stakeholders and clients.
Support post-campaign analyses and contribute strategic recommendations for future initiatives.
Quality Assurance & Operational Excellence
Perform comprehensive QA reviews before and after campaign launches to ensure accuracy across targeting, tracking, creatives, budgets, and reporting configurations.
Validate campaign setups against media plans and platform requirements.
Ensure compliance with internal processe

📌 Senior Programmatic Analyst (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia