Senior Applied Data Scientist — Marketing Mix Modeling
Opella is a general consumer healthcare company headquartered in Paris, France, and one of the world's largest players in the OTC and self-care market. With around 11,000 employees, 13 manufacturing sites, and over 100 trusted brands — including Allegra, Doliprane, and Enterogermina — the company delivers science-based health solutions to consumers worldwide. Following its 2025 transition to a standalone business, Opella continues to expand its leadership in self-care, driven by innovation, digitalization, and responsible growth.
About the Team
The Advertising & Promotion (A&P;) Analytics team builds the data science and decision-support systems that guide how Opella invests its global marketing budget across brands, channels, and markets. We combine predictive and causal modeling, scenario analysis, and mathematical optimization to turn measurement into action — helping marketing, finance, and brand stakeholders evaluate trade-offs and commit to multi-million-euro investment decisions. Our work spans the full lifecycle:
from modeling, through scenario and what-if engines, to production APIs and stakeholder-facing tools.
Who You Are
You are a senior data scientist who thrives at the intersection of modeling, optimization, and product thinking, comfortable owning complex problems end-to-end — from framing the business question, to choosing the right modeling approach, to shipping a robust system that stakeholders actually use. You partner closely with engineers, product, and business stakeholders, moving comfortably between deep technical work and stakeholder conversations — translating modeling choices into business trade-offs, and business questions into well-scoped problems. You enjoy challenging the status quo to make sure Opella's AI solutions are scientifically sound, operationally reliable, and impactful for the patients and consumers of tomorrow.
Job Highlights
Own problems end-to-end: from framing and mode
📌 Senior Data (Bogotá)
🏢 Opella
📍 Bogotá