About Valatam
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.
About the Role
We are hiring a Paid Media Manager specializing in Meta Ads to develop, execute, and optimize conversion-focused campaigns across Facebook and Instagram. The main objective is to generate qualified B2B leads and booked discovery calls from business owners and executives in North America. This role is best suited for a hands-on Meta Ads specialist with proven experience improving lead quality, conversion rates, and acquisition costs. General paid media experience alone is not sufficient.
Key Responsibilities
Develop and manage conversion-focused paid advertising strategies primarily across Meta Ads, including Facebook and Instagram.
Set up, monitor, and optimize Meta Ads campaigns to improve key metrics (CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS).




Maintain accurate tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot.
Write compelling ad copy and coordinate with the design team to develop effective creative assets.
Conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation.
Research and define target audiences and key segments based on Valatam’s Idóneo Customer Profile (ICP).
Analyze campaign data and prepare performance reports with actionable insights and optimization recommendations.
Complement strategy with Google Ads and LinkedIn Ads campaigns when needed.
C1 or C2 English and professional Spanish.
3+ years of paid media experience.
Strong, hands-on experience managing Meta Ads lead generation campaigns.
Proven success generating qualified leads or booked appointments.
Advanced knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution, and budget optimizatio

📌 Paid Media Manager (Colombia)
🏢 VALATAM
📍 Colombia