Job Position: Paid & Performance Marketing Lead
Company: Pro Coffee Gear
Location: Remote (Anywhere)
Type: Full-time
Reports to: VP of Product & Growth
About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.
The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales.
You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building.
What You'll Own:
1. Paid Media Ownership & Agency Leadership




Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing
Set clear goals, KPIs, and expectations for agencies
Review performance, challenge assumptions, and approve strategy
Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards
You are not a passive agency manager — you own the outcome
2. Transition from Agency-Led to In-House Execution
Assess what should remain agency-managed vs brought in-house
Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution
Personally execute and optimize campaigns where appropriate
Define tooling, processes, and documentation

📌 Performance Marketing Manager (Medellín)
🏢 Pro Coffee Gear
📍 Medellín