About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role

We are looking for a senior, globally-minded Organic Social Lead to own and orchestrate PayJoy’s organic social presence across all markets. This is a strategic, cross-market leadership role responsible for unifying brand voice, setting direction for local agencies, and turning organic social into a measurable driver of brand equity and demand.




The ideal candidate combines strong brand sensibility with a data-informed approach to impact, the ability to lead external agencies across multiple markets, and the autonomy to operate with a truly global scope. This is not a content-execution role; it is about orchestration, governance, and connecting organic social to business outcomes.
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Responsibilities
Global Organic Social Strategy & Brand Leadership
Define and own the global organic social strategy, ensuring one consistent brand voice across all markets while allowing for local relevance.
Build the general content and channel framework that local teams and agencies operate within (playbooks, guidelines, calendars, approval flows).
Partner with the Brand Marketing Director to translate brand and business strategy into a distinctive organic social presence.
Stay ahead of platform and cultural trends, bringing best-in-class organic social pra

📌 Global Organic Social Lead (Bogotá)
🏢 PayJoy
📍 Bogotá