Seeking an Affiliate & Creator Partnerships Manager to build, own, and scale our creator-driven growth engine — a tiered affiliate program designed to reach audiences we don't reach today and convert the ones we already have.
This is a build role, not a maintenance role.
You'll stand up a program that runs on two engines at once: an awareness tier that puts the company in front of net-new audiences — live-events, concert and festival goers, everyday-carry culture — through platform-native creator content, measured on reach and earned media rather than last-click sales; and a conversion tier that turns already-warmed audiences into customers through trackable links and codes with real ROAS accountability. Your job is to know which lever to pull, when, and against whom — and to keep the two from cannibalizing each other.
You'll live in the space between brand and performance. Part talent scout, part operator, part analyst, you'll recruit and activate the right creators, run the program end to end in GRIN, keep it clean and compliant,
and prove its value with the honest metric for each tier — not a borrowed one. You'll work closely with leadership, brand, product, and paid teams to make sure creator activity ladders up to where the company is going, season by season and launch by launch.
This channel isn't about chasing virality. It's about earning genuine word of mouth from people worth listening to, and doing it in a way that holds up to scrutiny — because a brand built on “Notice More” can't afford a manufactured groundswell. This role makes that authenticity scalable.
What You'll Do
Program Strategy & Tier Architecture
Design and own company's tiered affiliate program: an awareness/discovery tier for reaching net-new audiences and a conversion tier for monetizing warmed ones — each with its own creators, goals, incentives, and success metrics.
Define the graduation logic between tiers: the specific signals (e.g., branded-search lift and direct/organic traffic