Paid Media Buyer

Location: Fully Remote

Job Type: Full-Time

About The Role

We're hiring a Paid Media Buyer to live inside our ad accounts across Meta, Google, AppLovin, NewsBreak, Pinterest, native (Taboola / Outbrain), and other platforms as we expand. You'll own the technical execution and day-to-day optimization of paid campaigns: building structure, reading the data, finding the leaks, and pulling the right levers to scale.

This is a performance ownership role. You won’t be creating assets yourself, but you’ll work closely with creative teams to understand why ads win, identify performance patterns, and turn data into better creative decisions.

Idóneo Background

The strongest candidates for this role have scaled DTC/ecommerce brands through Meta-first performance marketing environments where they owned significant spend, testing, optimization, and business outcomes.

You likely come from a high-growth consumer brand or performance marketing agency where you managed multiple direct-response ecommerce accounts and had direct responsibility for profitable scale.





Strong Signals

Managed $750K–$1M+ monthly paid media spend
Deep Meta Ads expertise as the primary growth channel
Scaled DTC/ecommerce products through paid acquisition
Owned budget allocation, testing strategy, and performance decisions
Experience working closely with creative teams to turn data into winning ads

What You'll Do

Daily / Weekly Cadence

Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution

📌 Sr Paid Media Buyer (Colombia)
🏢 Uproot Clean
📍 Colombia