The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.
This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.
Key Responsibilities:
Paid Media Campaign Execution (Hands-On)
Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube
Manage targeting, creative testing, budget allocation, and performance scaling
Monitor daily performance metrics and make optimization adjustments
Implement retargeting and nurture strategies to improve demo show rates
Align paid traffic strategy with landing page performance
SEO Strategy & Execution
Conduct keyword research aligned with high-intent legal decision-makers
Optimize landing pages, blogs, and service pages for search intent
Improve on-page SEO (metadata, headers,



internal linking, schema)
Collaborate on content planning based on ranking and opportunity gaps
Monitor rankings, organic traffic growth, and organic conversions
Identify technical SEO issues and coordinate fixes with developers
Web Design & Development (Performance-Focused)
Oversee landing page design and website optimization for conversion
Collaborate with developers and designers to implement CRO improvements
Identify UX/UI friction points impacting demo bookings
Recommend layout, messaging, and structural changes based on performance data
Ensure website speed, mobile responsiveness, and technical health
QA new pages and funnels before launch
Support integration of tracking tools, pixels, CRM forms, and automation workflows
Maintain alignment between brand messaging, SEO structure, and paid campaign objectives
*This role does not require deep coding expertise but does require strong understandi

📌 Client Generation Manager (Colombia)
🏢 Berry Virtual
📍 Colombia