DTC Email & SMS Marketing Manager (Shopify + Klaviyo)
Remote (Full - time)
About the Role
We're looking for an experienced DTC Email & SMS Marketing Manager to own our entire retention marketing program from strategy through execution.
This isn't a simple newsletter role. You'll be responsible for building and optimizing every part of our email and SMS lifecycle marketing—from customer acquisition to retention, winback, and long-term LTV growth.
You'll work closely with our creative, growth, and ecommerce teams to develop high-converting campaigns, automated flows, and SMS strategies that drive revenue every day.
If you know Shopify, Klaviyo, and what it takes to scale a high-volume ecommerce brand, we'd love to talk.
Responsibilities
• Own the entire email and SMS marketing channels
• Build, launch, and optimize Klaviyo email and SMS flows from scratch
• Create and manage daily/weekly promotional email and SMS campaigns
• Develop lifecycle marketing strategies for customer acquisition and retention
• Build and optimize:
Welcome Series
Browse Abandonment
Cart Abandonment




Checkout Abandonment
Post-Purchase
Cross-Sell & Upsell
Review Requests
Winback
Sunset/Re-engagement
VIP & Loyalty Flows
• Create customer segmentation strategies
• Improve deliverability, inbox placement, and SMS performance
• Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging
• Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement
• Coordinate product launches, seasonal promotions, and major sales events
• Work with designers and copywriters to produce high-converting email and SMS creatives
• Manage the email and SMS marketing calendars
• Own email and SMS revenue and lifecycle marketing KPIs
Requirements
3+ years of experience managing email and SMS marketing for DTC ecommerce brands
Expert knowledge of Klaviyo
Strong experience with Shopify
Proven track record growing email and SMS reve

📌 DTC Email (Colombia)
🏢 Zulay Kitchen
📍 Colombia