Senior manager ai & automation enablement

Area

Digital / eCommerce

Direct Reporting Line

Senior Director Digital Commerce Innovation

Location

Latin America

GSMS Grade

M3

Number of Personnel Managed

To be confirmed

Purpose & Overall Relevance For The Organization

At adidas, we have a very clear mission: “to be the best sports brand in the world”; and a very passionate purpose: “Through sport, we have the power to change lives.” These guiding principles shape how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors, reflecting a winning mindset we strive to see in every team member.

The Senior Manager AI & Automation Enablement leads the automation and AI-enabled transformation agenda for the adidas Latin America Digital Team, enabling new and scalable ways of working, stronger governance, and faster execution across the regional Digital organization. The role acts as a center of excellence for Digital Commerce Automation,



providing strategic guidance, governance coordination, consultancy, training, process reengineering, and execution support to identify, prioritize, design, and deploy automation solutions that improve productivity, quality, speed, scalability, and decision-making.

The role requires business acumen, technical fluency, project leadership, and change management to translate business opportunities into clear automation use cases, simplify complex processes, and ensure initiatives are scalable, responsible, well documented, and adopted by the organization.

Key Responsibilities:Business Process Identification & Prioritization (the “What”)

Define and manage the Digital Commerce Automation roadmap for Latin America, prioritizing initiatives based on business value, feasibility, scalability, and strategic alignment.
Lead process discovery and reengineering across Digital Commerce, identifying inefficiencies, manual work, bottl

📌 Sr. Manager AI (Colombia)
🏢 Adidas
📍 Colombia