Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the function:
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
Purpose of the Role:
Act as the owner of assigned brand(s), owning brand growth,
market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.
Day Day-to-dayto day activities:
Deliver brand P&L;, growth, market share, brand health and ROI targets across assigned brands and portfolio segments.
Own execution of the end-to-end consumer and shopper journey, bringing integral growth drivers and innovation pipeline to life through locally relevant activation.
Translate consumer, shopper and cultural insights into breakthrough activation plans that drive recruitment, penetration and loyalty.
Lead cross-functional collaboration with Commercial, Supply, Finance and Consumer & Shopper Insights teams to unlock growth opportunities.
Monitor business performance and optimise investment effectiveness to maximise commercial outcomes.
About you
Consumer, Shopper & Cultural Understandin
📌 Sr. Brand Manager (Bogotá)
🏢 Diageo
📍 Bogotá