We are seeking a highly motivated and experienced Marketing Specialist. The adecuado candidate is bilingual (Spanish/English), with proven experience in the mobile phone or home appliance industry, and a strong background in large-scale marketing campaigns or events.
Key Responsibilities
1. Develop and Execute Marketing Strategies:
Design and implement effective marketing plans to enhance brand awareness, market share, and sales performance.
2. Brand Management:
Strengthen the company’s brand positioning through consistent messaging across all marketing channels.
3. Market Analysis:
Conduct market and competitor research to identify new opportunities, consumer trends, and growth areas.
4. Campaign Planning & Execution:
Plan and manage integrated marketing campaigns, including digital marketing, social media, PR, and large-scale promotional events.
5. Vendor Management & Partnerships:
Collaborate with external suppliers and agencies to ensure high-quality execution of marketing projects.
Identify, evaluate,
and onboard premium suppliers to improve marketing efficiency and brand presentation.
Manage supplier performance, contracts, and cost negotiations.
6. Cross-Functional Coordination:
Act as a key communication bridge between the China headquarters and the local Colombian team, ensuring alignment on marketing strategies and execution.
Work closely with internal teams including sales, product, and retail operations.
7. Retail Support:
Assist the local retail team in store layout, visual merchandising, and promotional display setup.
Ensure consistent brand visibility and customer experience across all retail locations.
8. Digital Marketing Oversight:
Manage online marketing initiatives (SEO/SEM, email marketing, influencer partnerships, and content strategy).
9. Budget Control:
Develop and manage marketing budgets, ensuring cost efficiency and ROI optimization.
10. Performance Tracking:
Measure campaign results using KPIs and analytics too
📌 Marketing Specialist (Bogotá)
🏢 TCL
📍 Bogotá
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