Job Title: Senior Creative Strategist Contractor Fee:
$3,500 - $4,500/month (USD) Work Arrangement: Remote Engagement
Type: Independent Contractor Commitment: Full-time (Approx. 40

hours/week) Company Overview: Tidal is a Direct Placement Agency

that helps job seekers find job opportunities for real growth. We
work with stable, responsible businesses that are experienced in
remote hiring and are excited to welcome international team
members. Tidal is owned and operated by consumer brand owners and
operators. We have experience in offshore team-building and aim to

help businesses leverage integral talent. About This Role: We are

hiring a Senior Creative Strategist for a growing eCommerce
consumer products brand to lead direct-response creative strategy, turn customer insights and performance data into high-converting ad
concepts, and guide the creative team in producing campaigns that
drive profitable growth. This role offers a clear path toward

broader marketing leadership and potentially a future CMO position.

Key Responsibilities: Own the direct-response creative strategy for

Meta and other paid advertising channels. Research customers, reviews, competitors, market trends, buying behavior, and
overlooked product or audience insights. Develop campaign angles, hooks, offers, scripts, concepts, storyboards, and clear creative
briefs. Build and manage the creative testing roadmap, production
priorities, and follow-up iterations. Use Meta Ads Manager and

creative analytics tools to evaluate CTR, hook rate, CPA, ROAS, conversion rate, and other performance metrics. Translate campaign

data into creative decisions, identify winning ads, and develop new

concepts or variations. Guide designers, editors, content creators, media buyers, and external partners throughout the creative
process. Use Claude and other AI tools for research, ideation, scripting, analysis, and workflow improvement. Improve creative





workflows, reporting systems, templates, and quality standards.

Support brand positioning, customer acquisition, campaign planning, and long-term marketing strategy. Software/Platforms/Tools: Meta

Ads Manager Meta Ads Library Claude and other AI tools Motion, Foreplay, or similar creative analytics tools Figma or Canva Google
Sheets or Microsoft Excel Shopify Google Analytics Project

management and communication tools Qualifications: At least 6 years

of experience in creative strategy, performance creative, growth
marketing, direct-response marketing, copywriting, or a similar
role. Proven success developing paid social campaigns for eCommerce
or DTC brands, supported by a strong portfolio or case studies with
measurable results. Strong knowledge of direct-response marketing, copywriting, Meta advertising, customer psychology, and
conversion-focused messaging. Proficiency in Meta Ads Manager and
the ability to use performance metrics to guide creative decisions.
Experience turning customer research, competitor insights, and
campaign data into campaign angles, hooks, scripts, offers, concepts, and creative briefs. Proficiency in Claude and other AI
tools, with a proactive approach to finding new ways to improve the
quality and efficiency of creative work. Experience leading or
directing designers, editors, content creators, media buyers, or
external partners. Strong communication skills and confidence
working directly with founders and senior leaders. Strategic, commercially minded, organized, accountable, and attentive to
detail. Proactive, committed, and proud of delivering high-quality

work beyond the minimum requirements. Shift Schedule: Monday to

Friday, with required overlap during US business hours for
meetings, creative reviews, campaign planning, and project updates.
Exact working hours and the required amount of overlap will be
agreed upon directly between the contractor and the

client.

📌 COL - Senior Creative Strategist (Bogotá)
🏢 Tidal
📍 Bogotá