? Advertising Optimization Specialist

? Job Description

Responsible for ad placement and daily optimization of overseas gaming and entertainment products on mainstream media platforms (Meta, TikTok, Google Ads, etc.). Through precise material testing, budget allocation, and bidding strategies, effectively control conversion costs and improve ROI to ensure efficient, stable, and compliant ad delivery.

? Responsibilities

Platform Operations: Responsible for ad placement and daily optimization of overseas gaming products on media platforms such as Meta (Facebook/Instagram), TikTok, and Google Ads.

Strategy Formulation: Develop creative testing, budget allocation, bidding, and scaling strategies based on different countries, platforms, and user characteristics, taking full responsibility for the final performance results.

Data Monitoring: Continuously monitor and analyze core metrics such as CTR, CVR, registration cost, first-deposit cost, ROI, payment rate, and user quality, promptly identifying issues and adjusting placement strategies.

Creative Iteration: Responsible for testing and optimizing ad creatives, with the ability to clearly propose optimization requirements for video hooks, selling points, copywriting, pacing, visuals, and calls-to-action (CTA) based on data.

Cross-functional Collaboration: Collaborate efficiently with design, video production, tech, and operations teams to drive continuous optimization of asset creation, conversion funnels, data tracking, and landing pages.

Review & Summary: Regularly review the performance of different media, accounts, regions, and creatives to summarize replicable testing methodologies and scaling models.

Risk Control & Compliance: Stay updated on major platform policies and product updates to effectively manage account risks and ensure stable and compliant ad delivery.

? Requirements

Experience Background: 1+ years of overseas ad placement experience,



familiar with at least two mainstream media platforms among Meta, TikTok, and Google Ads; capable of independent setup, testing, optimization, and scaling.

Industry Knowledge: Familiar with the complete performance marketing conversion funnel, capable of optimizing around core metrics (registrations, first deposits, ROI, LTV, etc.). Practical scaling experience in overseas gaming, online entertainment, compliant operations, licensed platforms, or real-money gaming products is preferred, along with familiarity with relevant ad policies and risk control.

Core Competencies: Strong data analysis skills and sharp creative judgment, capable of accurately pinpointing issues through data, identifying winning creatives, and formulating iteration and scaling plans.

Professional Ethos: Highly responsible, clear communication, strong execution skills, and able to adapt to a fast-paced environment of rapid testing and continuous review.

? Preferred Qualifications (Bonus Points)

Experience in overseas markets such as Mexico and Latin America.

Experience scaling campaigns across both Meta and TikTok, or experience managing large single-month budgets / tens-of-millions-scale traffic.

Familiarity with third-party attribution tools such as Adjust and AppsFlyer.

Experience with first-deposit, payment-amount, ROI, or value-optimization projects.

Successful end-to-end case studies ranging from cold starts and creative testing to stable scaling.

? Interview Notes

Please be prepared to provide the following information during the interview:

Media platforms, markets, and product types you have personally managed;

Daily or monthly budget scale;

Key performance indicators (KPIs) and historical delivery results;

A complete creative testing and scaling case study;

Troubleshooting approach when facing rising costs or declining user quality.

? Compensation & Benefits

Negotiable (comprehensively evaluated based on presente ad-buying capabilities and scaling experience).

Salary Structure: Base salary + Commission.

📌 Advertising Optimization Specialist (Área metropolitana de Armenia)
🏢 New NEXTECH
📍 Área metropolitana de Armenia