? Data Analyst

? Job Description Responsible for analyzing user behavior, revenue, and market data for the Mexico market, driving product optimization, user growth, and marketing strategies through data insights. This role will collaborate closely with marketing, operations, and product teams to improve core metrics such as retention rate, conversion rate, and ROI.

? Key Responsibilities

(1) Data Monitoring & Analysis: Regularly generate market and operational reports, identify abnormal fluctuations, and provide actionable recommendations for improvement.

(2) Product Optimization Support: Provide data-driven recommendations for product enhancements (e.g., UI flows, feature optimizations, payment pathways).

(3) User Behavior Analysis: Analyze players' registration sources, deposit pathways, retention, and churn patterns. Build user segmentation models (e.g., high-value users, at-risk churn users) to deliver targeted operational strategies.

(4) Campaign & Ad Performance Tracking: Monitor marketing campaigns and ad performance across various channels (Facebook, Google, TikTok, affiliate networks, etc.).



Evaluate ROI and user quality to support marketing teams in optimizing budget allocations and acquisition strategies.

(5) Cross-Departmental Collaboration: Deliver customized data reports and visual analytics for marketing, customer service, and operations teams. Provide data insights to support executive decision-making.

? Job Requirements

(1) Experience: 2+ years of data analysis experience. Prior experience in the iGaming/online gambling industry is strongly preferred.

(2) Technical Skills: Proficiency in mainstream data analysis tools (e.g., SQL, Excel, Power BI, Tableau, Looker).

(3) Industry Acumen: Solid understanding of iGaming or gaming user behavior, with a proven ability to uncover business growth opportunities through data.

(4) Core Competencies: Strong communication skills, logical thinking, and market sensitivity. Demonstrated ability to translate raw data into actionable business strategies.

📌 Data Analyst (Área metropolitana de Armenia)
🏢 New NEXTECH
📍 Área metropolitana de Armenia