Department: Marketing / Paid Media
Reports To: Media Buyer Team Lead
Job Type: Full-Time / Remote

Position Overview
The Media Buyer is responsible for planning, launching, managing, optimizing, and scaling paid advertising campaigns across Meta platforms, including Facebook and Instagram, on behalf of Contractor Click's home service and home improvement contractor clients.
This role requires strong technical knowledge of Meta/Google Ads Manager, a deep understanding of campaign performance metrics, creative testing instincts, and the ability to turn data into clear action. The Media Buyer is highly analytical, creative-minded, and accountable for the performance of every account under their management. They work closely with the creative team, account managers, and client success to ensure campaigns are strategically sound, properly tracked, and consistently optimized.
The Media Buyer also brings genuine curiosity about how AI can improve campaign strategy, creative testing, reporting, and workflow efficiency,



and is expected to explore and apply AI tools responsibly to strengthen decision-making and results.
Key Responsibilities
Campaign Strategy and Setup
Develop and execute comprehensive media buying strategies tailored to client goals, target demographics, offers, and markets.
Set up campaigns, ad sets, and ads within Meta/Google Ads Manager
Ensure proper campaign structure
Manage budget allocation
Select bidding strategies
Build audience targeting
Confirm tracking is properly in place
Create campaigns with a clear testing and scaling strategy
Creative Testing
Work closely with the creative team, including designers, copywriters, and video editors, to develop high-performing ad creatives.
Test ad copy, visuals, hooks, offers, formats, and landing pages
Run structured A/B tests
Review creative performance data
Provide clear feedback to the creative team
Identify winning creative patterns
Help improve future creative concepts based on results
Budget Management
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📌 Facebook Ads (Colombia)
🏢 Contractor Click
📍 Colombia