Job Description

Responsibilities:

Support the South America media leadership in planning and executing performance media strategies for Colombia market;
Translate brand, retail and business objectives into full‑funnel performance plans (leads, sales, digital contribution, ROAS);
Coordinate day‑to‑day performance media operations across paid search, paid social, programmatic and other biddable channels (e.g., Google Ads, Meta, DV360), together with the media agency;
Challenge and refine agency recommendations using briefs, sales targets, benchmarks and test results;
Track and report core KPIs ensuring consistent optimization and clear storytelling for stakeholders;
Work with Analytics/BI and local teams to use dashboards and reports to identify opportunities, trends and issues in each market;
Support budget management for media campaigns in the market, helping recommend the best allocation by channel, funnel stage, product and audience, and ensuring basic financial control;
Collaborate with CRM,



website and retail + aftersales teams to improve the end‑to‑end conversion journey (from media click to lead and sale);
Build strong day‑to‑day relationships with local marketing teams and agencies, ensuring alignment on priorities, timelines and deliverables.

What we're looking for:

Strong expertise in Marketing, & Performance
Advanced skills in Microsoft Office tools (Excel, PowerPoint, SAP, etc.)
Knowledge of finance, statistics, and project management concepts
Bachelor's degree and postgraduate specialization in Marketing, Business Administration, or Digital-related fields
Around 4-7 years of experience leading Marketing, Media, or Digital strategies
Proven experience managing budget
Ability to work independently and collaborate effectively with corss-functional teams
Excellent interpersonal and realtionship-building skills
Excel proficiency, power bi, experience analyzing dashboards and performance metrics
Strong data analysis and interpretation skills
Advanced Engli

📌 Coordinador de Medios y Performance (Bogotá)
🏢 General Motors South America
📍 Bogotá