Descripción de la empresa

We are Digitas, “The Connected Marketing Agency”, and as part of Publicis Communications, the creative hub of Publicis Groupe, the world's most valuable communications group, we are tirelessly committed to helping brands better connect with people through our motto “Truth. Connection. Wonder. We blend fantasy and truth with media, technology, data and creativity to welcome great possibilities in the modern world of advertising. We seek to make better connections and achieve powerful results through ideas that excite, provoke and inspire. We are unicorns proud to be endlessly curious and transparent, examining human behavior to create authentic connections between ambitious brands and consumers.

Descripción del puesto

In Bogotá – Colombia, we are looking for a person for the Consumer Intelligence position. With at least 2 years of experience in the role in advertising agencies, marketing, or consulting firms. With a professional background in Industrial Engineering, Business Administration, Marketing, Economics,



or related fields with an analytical focus, your mission will be centered on searching for, analyzing, and understanding the consumer in order to provide relevant and actionable information through the use of different research tools and methodologies. This will allow transforming data into strategic insights, connecting findings with real business opportunities, and facilitating decision-making based on comprehensive information processing and analysis.

Responsabilidades

Identify and define key consumer segments based on demographic, psychographic, and behavioral data.
Develop detailed audience profiles to guide marketing and product strategies.
Collect and analyze data from various sources (surveys, social media, web analytics, etc.) to identify patterns and trends in consumer behavior.
Use advanced analytics tools and big data software to extract actionable insights.
Conduct comparative analysis and benchmarking of direct and

📌 Consumer Intelligence (Bogotá)
🏢 Publicis Media Colombia
📍 Bogotá