TransUnion's Job Applicant Privacy Notice Team Overview
TransUnion's Job Applicant Privacy Notice Team Overview The Product Marketing team is responsible for shaping go-to-market strategy, value propositions, messaging, and sales enablement that support TransUnion's solutions across Latin America. The team works closely with Product, Sales, Marketing, Strategy, and Market Development teams to ensure solutions are effectively positioned and delivered to market. By leveraging market intelligence, customer insights, and competitive analysis, the team helps drive growth and commercial outcomes across the region. This role reports to the Sr Director, International Product Marketing. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
- Support the execution of go-to-market (GTM) strategies that align product capabilities with customer needs and regional market opportunities.
- Partner with Product, Sales, Marketing,



and Strategy teams to support successful product launches and commercialization efforts.
- Develop and maintain product messaging, positioning, and customer-facing content that communicates TransUnion's value proposition.
- Create sales enablement materials including presentations, solution briefs, battlecards, customer stories, and other tools that support commercial teams.
- Conduct market, customer, and competitor research to identify trends, opportunities, and differentiation points.
- Support the development and maintenance of buyer personas and ideal customer profiles.
- Collaborate across regional and global teams to support product marketing initiatives and ensure go-to-market readiness.
- Monitor key marketing and business performance indicators and provide insights to support decision-making.
- Contribute to the localization and execution of general product marketing programs within

📌 Product Marketing Advisor (Bogotá)
🏢 Transunion
📍 Bogotá