About WPP Media

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Powered by WPP Open and Open Intelligence, we help clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

The Senior Performance / eCommerce Specialist leads the execution, optimisation, and strategic analysis of regional performance marketing and eCommerce initiatives. They drive business growth by managing complex multi‑channel campaigns, ensuring KPI achievement, and maximising ROI/ROAS through data‑driven decision‑making. The role also oversees large‑scale commercial events, implements flawless campaigns, and translates performance insights into actionable recommendations for internal teams and clients.

Key Responsibilities
- Develop and execute multi‑channel performance marketing and eCommerce campaigns across multiple countries and currencies.
- Analyse performance data, identify optimisation opportunities, and provide actionable recommendations.




- Manage high‑investment accounts and regional portfolios, ensuring KPI achievement and maximised ROI.
- Collaborate with internal teams and clients to deliver scalable solutions and continuous performance improvements.
- Own end‑to‑end account management, maintaining full ownership without constant supervision.

Skills and Experience
- 3–5 years of proven experience as a Performance Specialist, Advanced Digital Media Buyer, eCommerce Specialist, or similar roles focused on high‑volume transactional businesses.
- Advanced/expert proficiency across the Google Ads ecosystem (Search, Performance Max, Shopping), Meta Ads Manager, and TikTok Ads Manager.
- Strong eCommerce expertise, including experience managing product feeds, catalogs, conversion pixels, Conversion API, and dynamic remarketing strategies.
- Proven experience managing high‑investment accounts or regional portfolios across multiple countries and curre

📌 Senior Performance (Bogotá)
🏢 Wppmedia
📍 Bogotá