Docplanner is a healthtech company on a mission to help people live longer, healthier lives. We build technology that improves how patients access care and how healthcare professionals deliver it. Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets.

Job Description

Mission

Make Marketing, Sales, and CS meaningfully more productive through trusted tooling and data. Own Docplanner’s GTM tech blueprint and turn it into shipped value fast with a small, high-leverage team, AI-powered automation, product mindset, tight user loops, and predictable delivery.

Why now?

We are mid‑migration to Salesforce for Sales, CS and Care while Marketing remains on HubSpot.



Our GTM teams need higher throughput and fewer manual steps; fragmented ownership across internal systems slows them down and hurts data quality. We need a single accountable leader who can design, build and ship like a founder, while running a disciplined SDLC and vendor model at scale.

What You Will Do

Own
- End‑to‑end GTM technology strategy and blueprint (CRM, Marketing, CPQ, integrations, AI, identity), with clear accountability, cost awareness and governance
- Platform reliability, data quality and service standards across all GTM systems

Deliver
- Complete and stabilize the Salesforce migration with strong adoption and measurable SLAs
- Predictable execution through quarterly commitments, short delivery cycles and visible productivity gains
- Seamless Salesforce – HubSpot integration and trusted GTM data flowing to the DWH
- AI-powered automation that removes manual work and improves speed and insight

Build
- A high‑performing GTM systems team and Center of Excellence
- Mod

📌 Director of GTM Systems, Tooling (Bogotá)
🏢 DocPlanner
📍 Bogotá