Descripción del trabajo Stori is a Mexican fintech offering digital financial services , credit cards, deposit accounts, and personal loans , with a mission to free users from financial stress and drive financial inclusion across LATAM.

The Marketing team is expanding its scope to unify three disciplines under one operational umbrella: CRM (lifecycle communications and channel execution), Product Marketing (go-to-market strategy and feature adoption), and Brand (positioning, creative standards, and awareness). This role sits at the intersection of all three.

The Marketing Strategy & Operations Analyst is the data and operational backbone of the Marketing area. This is a high-impact individual contributor role for someone who thinks in SQL, thrives on turning raw data into decisions, and can simultaneously run the analytical infrastructure, support strategic planning, and keep the back office of a fast-growing marketing function running cleanly.

The idóneo candidate has previously worked as a Business Analyst in a tech or fintech environment,



is deeply comfortable with Redshift or a similar cloud data warehouse, understands how CRM platforms like Braze connect to downstream analytics, and actively uses AI tools as a daily force multiplier, both for personal productivity and to design and automate workflows.

Responsibilities

1 Data Analytics & Business Intelligence

This is the core of the role. You will be the primary data producer for the Marketing area, not just reporting numbers, but building the analytical infrastructure that makes data self‑serve for the whole team.
- Own Marketing KPIs end-to-end: Define, instrument, monitor, and act on the key metrics across CRM (Open Rate, CTOR, channel CAPs, abort rates), Product Marketing (feature adoption rates, go‑to‑market conversion), and Brand (awareness and engagement benchmarks).
- Build and maintain Redshift queries for all recurring reporting, campaign performance, budget tracking, governance model compliance,

📌 Marketing Strategy (Bogotá)
🏢 Ingepsy
📍 Bogotá