The Country Manager will lead and grow the company’s business in Colombia by developing and executing a country strategy aligned with LATAM priorities, driving revenue and profitability, building high-performing local teams, and ensuring operational excellence and full compliance with local regulatory requirements.

Key Responsibilities:
- Develop and implement the business strategy for Colombia aligned with LATAM priorities (market entry, expansion, product localization).
- Own P&L; for Colombia; set revenue, margin, and growth targets and deliver against them.
- Build and lead a cross-functional leadership team in Colombia (sales, marketing, customer success, operations, finance, legal, HR).
- Identify and prioritize country market opportunities, lead market entry, partnerships, and M&A; initiatives.
- Create go-to-market plans tailored to Colombia, including pricing, channel strategy, and local partnerships.
- Ensure compliance with local regulations, tax, employment law, and data/privacy requirements.
- Drive customer acquisition, retention,



and satisfaction; oversee major client relationships and enterprise contracts.
- Optimize operational processes, supply chain/logistics (if applicable), and resource allocation within Colombia.
- Represent the company with local stakeholders: government, industry associations, investors, and media.
- Recruit, mentor, and develop senior local talent; foster inclusive, high-performance culture within the country.
- Report regularly on KPIs, risks, and opportunities to executive leadership; implement corrective actions as needed.

Required Qualifications:
- 10+ years of leadership experience with progressive P&L; responsibility; prior Country Manager, GM, or senior leadership experience preferred.
- Proven track record of scaling business operations in Colombia.
- Strong commercial acumen in sales, partnerships, and go-to-market execution.
- Experience operating in complex business environments, including regulatory compliance and

📌 Country Manager (Bogotá)
🏢 Omni Logistics
📍 Bogotá