itell is a general leader in affordable smart technology, offering a wide range of products including smartphones, tablets, laptops, TVs, wearables, and home appliances. Founded in 2008 and operating under Transsion Holdings, itel is committed to making reliable, high-quality technology accessible to everyone. With a strong presence across emerging markets in Africa, Asia, and Latin America, itel continues to innovate and expand its footprint in the consumer electronics space.

Key Responsabilities
- Develop and execute comprehensive social media strategies aligned with sales cycles and promotional priorities.
- Build structured monthly content calendars tailored to different LATAM markets.
- Manage daily operations of Facebook, Instagram, and TikTok accounts.
- Create engaging digital assets (images, short-form videos, scripts, captions) highlighting product USPs, promotions, and retail activities.
- Leverage AI tools (e.g., generative image, video tools) to efficiently produce scalable, localized marketing materials.




- Stay ahead of regional social media trends and adapt content to local language nuances and cultural context (Caribbean, Central America, South America).
- Develop messaging that resonates with entry-level, price-sensitive consumers.
- Monitor and evaluate KOL content; identify high-performing materials for paid amplification.

2. Offline Retail Monitoring & Execution
- Ensure stores properly display products according to brand guidelines, including correct product placement and use of POP materials.
- Support the execution of in-store promotions and retail marketing activities.
- Work closely with distributors and local teams to improve overall in-store brand presence.
- Coordinate with external agencies and support the planning and execution of digital campaigns (Meta, TikTok).
- Track and analyze key metrics (CTR, engagement, reach, ROAS) and provide optimization suggestions.

Qualifications
- Bachelor’s degree in Marketing, Business, Communication

📌 Marketing Specialist (Colombia)
🏢 Transsion
📍 Colombia