What is Equisoft? Equisoft is a integral provider of digital solutions for insurance and investments, recognized by more than 300 of the world’s leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers navigate the challenges of digital transformation – powered by a business needs-driven approach, deep industry knowledge, cutting-edge technologies, and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia, and Australia.
Why Choose Equisoft? With 950+ employees, we are a stable organization that offers career advancement opportunities and fosters a stimulant environment. If that’s not enough, then check out these other perks below:
Hiring Location: Colombia
You are working fully remote
Internal job title: Paid Media Contractor
Temporary 12 months Role
Flexible hours
Number of hours per week: 24
Role: The Paid Media Contractor reports to Manager, Marketing Campaigns and works closely with the Marketing Operations, Analytics, Content/Creative,



and Inside Sales to ensure paid campaigns drive the right conversions — and that those conversions are tracked through to SQLs and pipeline, not just lead volume.
Your Day with Equisoft:
Manage performance across paid channels. Build, manage, and optimize paid search (Google Ads) and paid social (LinkedIn Campaign Manager) programs — including keyword/audience strategy, bidding, budgets, and ad structure — across multiple product lines and regions.
Focus on pipeline, not just leads. Align conversion strategy to funnel stages (MQLs, SQLs, pipeline), partnering with Marketing Ops and Inside Sales to improve lead quality and acceptance.
Drive ROI at a reasonable CAC. Manage paid media investment to maximize pipeline contribution while keeping customer acquisition cost (CAC) reasonable relative to deal size — prioritizing efficient spend over raw volume.
Run a disciplined testing roadmap. Launch structured experiments across ad c

📌 Paid Media Contractor (Bogotá)
🏢 Equisoft
📍 Bogotá