What is Equisoft?Equisoft is a integral provider of digital solutions for insurance and investments, recognized by more than 300 of the world’s leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers navigate the challenges of digital transformation - powered by a business needs-driven approach, deep industry knowledge, cutting-edge technologies, and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia, and Australia.

Why Choose Equisoft?With 950+ employees, we are a stable organization that offers career advancement opportunities and fosters a stimulant environment. If that’s not enough, then check out these other perks below:
- Hiring Location: Colombia
- You are working fully remote
- Internal job title: Paid Media Contractor
- Temporary 12 months Role
- Flexible hoursNumber of hours per week: 24

Role:The Paid Media Contractor reports to Manager, Marketing Campaigns and works closely with the Marketing Operations, Analytics, Content/Creative,



and Inside Sales to ensure paid campaigns drive the right conversions — and that those conversions are tracked through to SQLs and pipeline, not just lead volume.

Your Day with Equisoft:
- Manage performance across paid channels.Build, manage, and optimize paid search (Google Ads) and paid social (LinkedIn Campaign Manager) programs — including keyword/audience strategy, bidding, budgets, and ad structure — across multiple product lines and regions.
- Focus on pipeline, not just leads.Align conversion strategy to funnel stages (MQLs, SQLs, pipeline), partnering with Marketing Ops and Inside Sales to improve lead quality and acceptance.
- Drive ROI at a reasonable CAC.Manage paid media investment to maximize pipeline contribution while keeping customer acquisition cost (CAC) reasonable relative to deal size — prioritizing efficient spend over raw volume.
- Run a disciplined testing roadmap.Launch structured experiment

📌 Paid Media Contractor (Bogotá)
🏢 Equisoft
📍 Bogotá