Company: Venture Integral Solutions

Job Type: Full-Time
Location: On-site in Baranquilla, Atlantico
Schedule: Monday-Friday 7:30am - 4:30pm

Position Overview

Venture Global Solutions is seeking an experienced Digital Marketing and Lead Generation Specialist to develop and manage marketing campaigns that generate qualified leads and new business opportunities.

Our company already has content creators who produce social media graphics, videos, and other marketing materials. We are looking for a results-driven marketing professional who can turn that content into effective lead-generation campaigns.

Key Responsibilities
- Develop and execute organic and paid lead-generation strategies.
- Manage paid advertising campaigns through platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, or other relevant channels.
- Create and optimize marketing funnels that convert website visitors and social media audiences into qualified leads.
- Develop campaign strategies using content produced by the company’s existing content creation team.




- Provide clear direction to content creators regarding the graphics, videos, advertisements, and messaging needed for each campaign.
- Identify target audiences and create detailed customer profiles and audience segments.
- Perform keyword, competitor, market, and audience research.
- Create and optimize landing pages, lead forms, calls to action, and conversion paths.
- Conduct A/B testing on advertisements, landing pages, offers, headlines, audiences, and calls to action.
- Install, manage, and monitor tracking tools, conversion pixels, and analytics platforms.
- Monitor campaign performance and adjust budgets, audiences, creative materials, and messaging based on results.
- Track important performance indicators, including cost per lead, conversion rate, click-through rate, return on advertising spend, website traffic, and lead quality.
- Collaborate with sales and operations teams to evaluate lead quality and improve conversion

📌 Marketing Strategist (Barranquilla)
🏢 Venture Global Solutions
📍 Barranquilla