Marketing & Sales Operations Lead (Colombia)

Marketing & Sales Operations Lead (Colombia)

12 ago
|
Solvd
|
Colombia

12 ago

Solvd

Colombia

Solvd is in the middle of a deliberate transformation — from staff augmentation toward outcome-based delivery across Core AI, AI Data & Cloud, and Agentic Software Engineering. We are hiring a Marketing & Sales Operations Lead to own the full revenue operations backbone: from HubSpot and Salesforce configuration to the dashboards leadership uses to run pipeline reviews and forecast calls. This is a builder's role, not a support role. You will define and execute, with real influence over how the systems are designed.
What you'll own
- End-to-end administration of HubSpot and Salesforce: configuration, workflows, automation, data hygiene, integration health, and user support across Marketing and Sales.
- HubSpot–Salesforce integration: field mapping, lead-to-opportunity handoff, lifecycle stage alignment, and deduplication so both teams trust one shared source of truth.
- Sales process governance in Salesforce: stage definitions, validation rules, pipeline hygiene, and forecast accuracy across all selling motions (Founder-led, Practice-led, Channel-led, AE-led).




- Marketing operations in HubSpot: lead scoring, campaign attribution, lifecycle automation, and connecting marketing activity to pipeline and revenue.

Digital channels & web
- Own and manage all digital marketing channels, ensuring alignment with the marketing team's strategies.
- Oversee and execute website updates (WordPress or similar CMS) to keep the site current and aligned with marketing campaigns.
- Lead SEO strategy and execution — both technical and on-page — to improve organic visibility and search rankings.
- Support the digital execution of marketing campaigns, ensuring seamless integration across all platforms.

Reporting & analytics
- Build and maintain BI dashboards the executive team uses for pipeline reviews, board updates, and forecast calls, using Power BI, Tableau, Looker, or native CRM reporting.
- Define and track GTM KPIs: MQLs, SQLs, pipeline coverage, conversion rates by stage, win r

📌 Marketing & Sales Operations Lead (Colombia)
🏢 Solvd
📍 Colombia

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