We are in search of a Google Ads specialist, who will be responsible for managing and optimizing Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of Google's marketing strategy.
Google Ads specialists must be well-versed in digital marketing best practices. They need to know how to create compelling ads that will catch the attention of potential customers while also driving conversions. The specialist also needs to know how to effectively manage the budget so that they can maximize ROI on every dollar spent. Management reserves the right to modify or update the job description at any time, and such changes may be made without prior notice. The job description does not constitute a contract of employment and is subject to managerial discretion.
Responsibilities:
- Research and administer accounts for Google paid campaigns with the awareness to identify opportunities, building budgets along the way.
- Executive day-to-day optimization and management of campaigns,



including the delivery of digestible metrics to clients.
- Spearhead the building of our paid media client offerings, being able to articulate features and benefits.
- Participate in forming effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing).
- Be involved in keyword selection and audience targeting.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Google Analytics 4 (GA4): Set up, configure, and manage GA4 properties to ensure accurate data collection and cross-channel attribution.
- Google Tag Manager (GTM): Utilize GTM to deploy and manage tracking tags, conversion pixels, and custom events for all paid campaigns.
- Google Search Console: Integrate and monitor Search Console data to identify keyword opportunities and ensure landin

📌 Google Ads Specialist (Bogotá)
🏢 DashClicks
📍 Bogotá