Who we are
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
About the Role
We are seeking a data-driven, results-oriented Senior Manager, Demand Generation & Growth Marketing to lead the strategy, execution, and optimization of integrated demand generation programs that drive pipeline growth and revenue. This role owns the full-funnel demand engine, from awareness and lead acquisition through MQL generation, pipeline creation, and revenue attribution.
The idóneo candidate combines strong digital marketing expertise with a deep understanding of marketing operations, lead management, conversion optimization, and performance measurement. They are equally comfortable building campaign strategy, managing paid acquisition programs, optimizing nurture journeys,



and analyzing attribution data to identify growth opportunities.
What you’ll do
Demand Generation Strategy & Execution
- Develop and execute integrated demand generation programs that drive qualified pipeline and revenue growth.
- Own demand generation plans aligned to company growth objectives and sales targets.
- Design and manage multi-channel campaigns across paid media, webinars, virtual events, email marketing, content syndication, organic channels, and partner marketing.
- Continuously optimize conversion rates throughout the buyer journey using testing, segmentation, and audience insights.

Paid Digital Marketing
- Manage paid acquisition programs across channels including Google Ads, LinkedIn, display, retargeting, and emerging digital platforms.
- Oversee budget allocation, bid strategies, audience targeting, and campaign performance.
- Analyze channel efficiency and optimize CAC, CPL, MQL vo

📌 Growth Marketing Specialist (Bogotá)
🏢 Picnic Delivery
📍 Bogotá