National Broadcast Buying Senior Associate

Bogota, Colombia

Role Summary and Impact

The National Broadcast Buying Senior Associate drives the tactical development, negotiation, and execution of national ATL (TV, Radio, OOH) media campaigns. By transforming client briefs into highly optimized, data‑driven media flows using tools like Ibope, Tom Micro, and Figaro, this role directly maximizes client investment efficiency, delivers top campaign performance (reach, frequency, and daypart mix), and ensures flawless operational delivery—safeguarding budgets and maximizing ROI.

Skills and Experience
- Education & Agency Experience: Bachelor’s degree in Advertising, Business, Marketing, or related fields, with 2+ years of proven experience in planning and buying departments within media agencies.
- ATL & Digital Media Expertise: Strong expertise in tactical media planning and buying for ATL channels (TV, Radio, OOH) with a clear understanding of digital campaign integration to deliver client KPIs.
- Advanced Tool Mastery:



High proficiency in Microsoft Excel and core industry planning/buying systems such as Fígaro, Tom Micro, and Ibope to manage budgets and media flows.
- Analytical Negotiation & Language: Sharp quantitative skills to optimize campaign metrics (reach, frequency, dayparts), strong negotiation abilities with media vendors, and intermediate/advanced English.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the general WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include

📌 National Broadcast Buying Senior Associate (Bogotá)
🏢 WPP Media
📍 Bogotá