We're looking for a Junior Paid Media Specialist who is eager to learn, curious by nature,
and passionate about digital marketing and performance. This is an excellent
opportunity for someone who wants to build a long-term career in Paid Media while
working with real budgets, multiple advertising platforms, and experienced mentors.
Your Mission
Support the planning, execution, optimization, and analysis of paid advertising
campaigns while continuously learning how to improve marketing performance across
the entire customer journey.
This role goes beyond launching ads. You'll learn how every part of the marketing funnel
influences campaign success, from audience research and creative strategy to landing
pages, tracking, and conversion optimization.
Key Responsibilities
Paid Media Campaign Support
- Assist in creating, managing, and optimizing advertising campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and Amazon Ads.
- Monitor campaign performance and identify unusual changes in results.
- Review budgets, audiences, placements, creatives,



and campaign settings before launch.
- Maintain campaign organization, documentation, and reporting.

Performance Analysis
- Monitor and understand key performance metrics, including:
- ROAS
- CPA
- CTR
- CPC
- CPM
- Conversion Rate
- Frequency
- Conversion Value
- Learn to interpret performance data and identify optimization opportunities.
- Develop hypotheses based on campaign results and support testing initiatives.
- Understand that performance is influenced by multiple factors, not a single metric.

Marketing Funnel & Conversion Optimization
- Understand the complete customer journey from ad impression to purchase.
- Analyze landing pages and identify possible conversion barriers.
- Review user experience, mobile responsiveness, page speed, forms, and calls to action.
- Verify that tracking, events, pixels, and conversions are functioning correctly.
- Learn to use Google Analytics 4, Google Tag Manager, UTMs, an

📌 Junior Paid Media Specialist (Colombia)
🏢 Forceget Supply Chain Logistics - Powered by AI
📍 Colombia