Company Description:
- About AbbVie
- Profile Summary:
- Accountabilities:
- Marketing Plan: Active participation with Marketing Head and LATAM Marketing to define local brand priorities, objectives & key branding initiatives and customize brand plans based on market and customer needs for execution.
- Co-create, implement and execute the marketing plans for an aesthetic portfolio, aiming to optimize profitability, market share and revenue growth in the short and long term.
- Localize brand platforms, toolkits and sales story for cycle campaigns, and guarantee excellent In-Field execution.
- Co-create KPIs and tactical plans for the field force.
- Support In-Field team on brand execution ensuring that initiatives are the right ones to support the customer’s needs while supporting commercial objectives.
- Actively plan and support execution in coordination with Customer Engagement Team, Business Excellence, AMI, Medical Affairs & Sales brand launches, events, workshops, etc.
- Responsible for setting M&P; budget for their portfolio,



define investment mix for the brand making sure that the investments are aligned to corporate policies and ensuring optimal investment.
- Identify insights and Market Value Drivers according to each customer segment to determine growth opportunities.
- Manage and coordinate local agencies assuring correct brand guidelines across campaign, patient-focused solutions and multi-channel and digital campaigns and events.
- Provide active support to Marketing Head during strategic planning process defining portfolio strategies and communication platforms.
- Development of Marketing Plan by Customer Segmentation / Brand following the “Job to be Done” methodology, with a fully customer-centric approach consumer insights to set robust and sustainable marketing plans.
- Provide ongoing support In-Field visits providing advice and guide to commercial teams on the execution of brand strategies, implementation planning and identify brands gaps / issues

📌 Brand Manager Cluster North Latam (Bogotá)
🏢 Allergan Aesthetics
📍 Bogotá