Role Summary

We’re hiring a Digital Marketing Specialist to execute and optimize B2B campaigns across channels. This role focuses on building campaigns, refining targeting, and driving measurable performance. You will partner closely with the Digital Marketing & ABM Manager and directly impact pipeline growth and brand visibility.

This role suits someone who thrives on precision, data, and continuous optimization—someone who wants to understand what works, why it works, and how to improve it.

Key Responsibilities
- Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms)
- Develop and optimize audience targeting, ad copy, and creative assets
- Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting
- Monitor and optimize campaign performance daily
- Manage tracking (attribution), UTMs, and attribution for accurate reporting
- Deliver weekly performance insights and recommendations
- Partner with RevOps/Marketing Ops on data, CRM alignment,



and campaign infrastructure
- Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team
- Coordinate with content and web teams on landing pages and CMS updates
- Support ABM initiatives, including account targeting and campaign execution

Qualifications
- 3-5 years of experience in B2B digital marketing or demand generation
- Hands-on experience with LinkedIn Ads, Google Ads, and multi-channel campaigns
- Data-driven mindset with experience in reporting tools (Power BI or Looker Studio)
- Familiarity with AI tools for marketing optimization
- Advanced English (C1+) with strong B2B copywriting skills
- Ability to translate strategic messaging into campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field

Preferred
- Googl

📌 Marketing Specialist 3 (Bogotá)
🏢 GP Strategies
📍 Bogotá