Role Title
: SEO Team Lead / Head of SEO

Positioning
: SEO Strategy Owner / SEO Manager

Primary Responsibility
:

Responsible for formulating and driving the overall SEO strategy, rather than executing large-scale content writing directly.

Key Responsibilities

Strategy Development
: Formulate comprehensive Google SEO strategies aligned with business goals.

Keyword Research & Mapping
: Conduct deep keyword research, clustering, and search intent analysis (Informational, Commercial, Transactional).

Competitive Analysis
: Analyze competitor landscape and organic performance specifically for the Mexican market.

Content Planning
: Build content roadmaps, prioritize pages, and deliver structured SEO Briefs to content writers.

On-Page Optimization
: Design title tags, H1/H2 structures, FAQs, and internal linking strategies.

Analytics & Tracking
:



Track organic performance using Google Search Console, GA4, and key SEO metrics to continuously optimize existing content and page rankings.

Technical Collaboration
: Liaise with tech/engineering teams to resolve technical SEO issues.

Requirements

Solid expertise and proven track record in Google SEO.

Proficient in keyword research, content SEO, on-page SEO, and foundational technical SEO.

Skilled in industry-standard SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4).

Strong leadership capability to guide and mentor writers rather than solely producing content.

Prior SEO experience in high-competition industries such as iGaming, online casino, sports betting, or affiliate marketing is highly preferred.

📌 SEO Team Lead (Área metropolitana de Armenia)
🏢 New NEXTECH
📍 Área metropolitana de Armenia