The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities and accelerating pipeline growth across the region. Acting as the first point of contact between GFT and prospective clients, the SDR drives outbound prospecting, event-related business development activities, lead qualification, and sales pipeline creation.

Working closely with Regional Sales Leaders, Account Executives, Marketing, and Business Development teams, the SDR ensures target prospects are engaged through a structured outreach strategy and that marketing-generated leads are effectively qualified and converted into sales opportunities.

The role serves as a critical bridge between marketing initiatives and revenue generation, with a primary focus on identifying, engaging, and nurturing prospects until they are sales-ready.

Key Responsibilities
- Execute outbound prospecting activities through email, phone, LinkedIn, and other sales engagement channels.
- Identify and engage decision-makers within target accounts aligned with GFT's strategic priorities.




- Build and maintain a healthy pipeline of qualified opportunities for the sales organization.
- Research target accounts, market trends, and stakeholder profiles to develop personalized outreach strategies.
- Leverage Salesforce, LinkedIn Sales Navigator, and sales engagement platforms to manage prospecting activities effectively.
- Maintain disciplined outreach cadences and ensure continuous engagement with prospective clients.

Event-Driven Business Development
- Partner with regional sales teams to identify and invite strategic prospects to GFT events, webinars, conferences, and executive engagements.
- Drive event attendance through targeted prospect outreach campaigns.
- Coordinate pre-event meeting schedules between prospects and sales executives.
- Support post-event business development activities, ensuring timely follow-up with all attendees and engaged prospects.
- Convert event-generated inter

📌 Sales Development Representative (Colombia)
🏢 Gft Technologies
📍 Colombia