Job - Regional Retail Media Lead – HubBogota,ColombiaPosted a day agoFull timeJR1127713Share job postApplyWatchHelp transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job DescriptionRegional Retail Media Lead – HubRole PurposeLead the end-to-end retail media strategy, planning and enablement across the Regional Hub, unlocking omnichannel growth through retailer ecosystems across all brands.This role sits at the intersection of Media, Commerce and Customers, ensuring retail media is fully integrated into Connected Reach plans and commercial JBP priorities, while scaling best-in-class, data-driven, and compliant retail media execution across markets.The Regional Retail Media Lead is accountable for:* Driving retail media as a core growth driver (not a siloed channel)* Partnering closely with Commercial, Customer Marketing and in-market teams* Translating global frameworks into scaled,



market-relevant execution* Maximising ROI, sales impact, and shopper conversionKey Responsibilities1. Strategy & Integration* Own and evolve the regional retail media strategy across all brands and customers, aligned to integral direction and regional growth priorities.* Embed retail media into full-funnel Connected Reach planning, ensuring integration across Paid, Social, Creator and Commerce touchpoints.* Translate global retail media frameworks into practical, scalable hub and hub-and-marketmarket playbooks.* Ensure retail media is aligned to commercial priorities (JBP, customer plans, key events, innovation launches).2. Commercial & Customer Partnership* Act as the primary media partner to Regional Commercial and Customer teams, ensuring retail media supports customer growth and joint business plans.* Co-develop retail media strategies with key regional and global customers/retailers, unlocking

📌 Regional Retail Media Lead – Hub (Bogotá)
🏢 Diageo España
📍 Bogotá