The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

Key Responsibilities

GEO Research & Execution
- Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position
- Support analysis using GEO tools such as Profound, Ahrefs, and more
- Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors
- Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets

On-Site Content Planning & Support
- Create content plans which support AI citation
- Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility




- Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy
- Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference
- Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives
- Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes
- Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate

Performance & Reporting
- Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics
- Contribute to regular performance reports with clear documentation of wh

📌 GEO Specialist (Colombia)
🏢 Foundation Marketing
📍 Colombia