Overview
Digital Media Buyer - Remote, Latin America
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. We are expanding and seeking a data-driven Digital Media Buyer with strong experience in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, and media strategy to join our team.
Media Buying & Strategy
- Execute data-driven media buying strategies that align with client goals and target audiences.
- Conduct market research to identify the most effective media channels.
- Analyze historical campaign data to inform media mix and performance projections.
- Recommend channel-specific budgets and optimize spend based on performance metrics.
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.

Campaign Execution & Management
- Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.




- Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
- Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.

Budget Management
- Manage and allocate media budgets effectively across channels to maximize campaign performance.
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
- Identify opportunities for cost-saving without compromising campaign effectiveness.

Skills & Qualifications
- 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
- Proven track record of managing performance marketing campaigns with a focus on r

📌 Digital Media Buyer (Cali)
🏢 Bluelight
📍 Cali