We are seeking a passionate and knowledgeable Media Planning Analyst, to play a vital role in crafting impactful communications plans that achieve our clients' business objectives. You will be a key contributor in producing and interpreting critical media, consumer, and market intelligence to inform our clients' connections plans. With a deep passion for brands, media, and innovative ideas, you will be the team's go-to expert on the latest news and developments in the media landscape.
About the Role
Key Responsibilities
- Maintain and update media planning documentation, including flowcharts, budget trackers, and spreadsheets, ensuring accuracy of data entry and taxonomy coding.
- Prepare internal plan updates, summaries, and documentation to support team alignment and decision-making.
- Pull and compile (using syndicated and proprietary research) category trends, audience consumption insights, partner data, and competitive activity to inform plan development and client deliverables.
- Assist US Team with the creation of plan presentations, rationales, and supporting documentation.




- Assist in the development of paid media campaigns by synthesizing client briefs, audience insights, competitive intelligence, category trends, and research findings.
- Apply proprietary and third-party planning tools to generate insights and support data-driven recommendations.
- Assist in billing and reconciliation processes as needed.
- Participate in internal meetings and client presentations as needed, providing notes, data support, and follow-ups.
- Collaborate with internal cross-functional teams to support campaign planning.

Qualifications
- 3+ years of media planning or buying experience and an understanding of planning principles and media math.
- Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
- Strong written and verbal communication skills, with the ability to clearly structure responses and present ideas logically.
- Ability to collabor

📌 Sr Associate Planning (Colombia)
🏢 Omnicom Media
📍 Colombia