12 ago
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Inspire
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Bogotá
The International Consumer Insights & Research Analyst is a source of truth for understanding consumer preferences, consumer behavior, and category trends. Day-to-day responsibilities include vendor relationship management, survey development, survey analysis, and report development. This individual will lead the International Brand Health Tracking program, ensuring the surveys and outputs consistently meet the needs of internal stakeholders and international franchisees, and will also support the rollout of the Voice of the Customer (VoC) program to elevate the customer experience across markets. Success in this role requires developing and maintaining strong relationships with key stakeholders (International marketing team, regional field teams, commercial services, development) and partners (vendors). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at translating data into actionable insights. As a member of the International Marketing team,
this individual will have the opportunity and responsibility to share and develop the International team’s consumer knowledge.
This position will sit onsite in our Columbia Support Center 4 days per week.
Responsibilities
- Lead the Brand Health Tracking program – including survey design, survey quality assurance, data analysis, and report creation.
- Support Voice of the Customer program including franchisee onboarding, survey review, report management, and ad hoc data analysis.
- Assist with bespoke research needs including translating business needs into research objectives, recommend research methodologies, writing surveys, analyzing data, and developing reports.
- Help lead implementation of sharing of consumer trend and market reports with information from secondary data platforms.
- Support business planning and adhoc needs for regional and field marketing teams by collecting market and consumer data and information.
Education Qualifications
- Minimum: 4-year
📌 International-Consumer Insights (Bogotá)
🏢 Inspire
📍 Bogotá