At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.
Permanent Regular
Job Description:
The Brand & Content Manager supports the global execution of Pluxee’s brand and content strategies across multiple touchpoints and audiences. Reporting to the Brand & Content Director, this role ensures that all communications and assets adhere to brand guidelines and editorial standards while resonating with clients, consumers, merchants, and employees. The Brand & Content Manager acts as a key interface between brand strategy and creative delivery—developing content, managing projects, and coordinating with general and local stakeholders to activate the brand consistently and effectively.
Role Objective:
Lead the development and positioning of the brand, strengthening market presence, increasing brand awareness, and building greater relevance among target audiences through Go-To-Market strategies, communications, content, and digital growth initiatives.
The role will manage a team of 4 people and will be responsible for leading brand, community, and communication initiatives, coordinating internal teams and external agencies to drive brand growth and strengthen its presence across digital channels. The role will report directly to the CMO – Marketing Director in Colombia.
Key Responsibilities:
- Design and implement Go-To-Market (GTM) strategies to strengthen the positioning of products and services.
- Build and execute the brand and communications strategy.
- Drive brand awareness and achieve stronger top-of-mind positioning among target segments.
- Develop strategies to increase presence and growth across social media channels and digital communities.
- Lead online and offline advertising campaigns focused on awareness, consideration, and engagement.
- Define content guidelines, storytelling, and brand tone of voice.
- Manage relationships and coordination with conte
📌 Coordinador Sr. de Marketing (Bogotá)
🏢 Pluxee
📍 Bogotá