Overview of the Role
We're looking for a Regional Vice President of Sales, Digital to lead a team of Account Executives driving growth across Central America + Colombia with a focus on Digital solutions. In this role, you'll shape go-to-market strategy for the region, develop a high-performing team, and serve as a key contributor to Salesforce's broader sales mission — all while building lasting relationships with customers across industries and segments.
What You'll Actually Be Doing
- Lead, coach, and develop a team of Account Executives across Central America + Colombia through recruiting, onboarding, and ongoing mentorship to drive pipeline growth and opportunity identification.
- Own the regional go-to-market strategy, including revenue forecasting, sales activity reporting, and identifying skills or competency gaps on the team.
- Partner with customers and internal stakeholders at the executive level to build compelling points of view and close strategic deals across the region.




- Represent Marketing Cloud at local and corporate events to strengthen brand presence and partner relationships across the Salesforce ecosystem.

You're Our Person
- 5+ years of experience leading a sales team in enterprise software or information technology.
- Proven track record of prospecting, opening new accounts, and growing existing ones through a consultative sales approach.
- Experience developing the Central America territory.
- Deep knowledge of the Central America Market — including local regulatory nuances and buying behaviors.
- Experience building and maintaining C-suite relationships and developing strategic account plans.
- Strong understanding of the Digital landscape, including competitive dynamics and target market segments.
- Fluency in Spanish and English; Portuguese is a plus given regional proximity to Brazil.

Even Better If
- Experience working with Salesforce products or partner ecosystems.
- Background in formal or informal people leadership (e.g., de f

📌 RVP Digital Sales (Bogotá)
🏢 Salesforce
📍 Bogotá