12 ago
|
Deinsa Global
|
Bogotá
12 ago
Deinsa Global
Bogotá
Location: 100% remote, open to candidates across Latin America
Schedule: Monday through Friday, 7:00 a.m. to 5:00 p.m. EST
Program: Three-month strategic fellowship
Structure: Unpaid sprint during Months 1 and 2, paid transition in Month 3, and a possible path to full-time employment
THE OPPORTUNITY
E710LABS is seeking three to five Project Managers to design and implement social media ecosystems and strategies for the U.S. financial services industry.
Selected candidates will work with Miami-based executive leadership to strengthen consumer trust, improve engagement, and connect financial brands with valuable audience segments. The role combines social media, AI, behavioral economics, data analysis, and digital innovation.
KEY RESPONSIBILITIES
• Design social media strategies for U.S. financial consumers, segmented by generation, investment profile, financial needs, and behavioral triggers.
• Use the algorithms of Meta, LinkedIn, TikTok, and X to improve reach, engagement, distribution, and conversion.
• Apply generative AI and machine-learning tools to analyze sentiment,
anticipate churn, and personalize content.
• Manage projects from planning through execution, monitoring, evaluation, and post-project analysis.
• Build executive dashboards using metrics such as ROI, Customer Acquisition Cost, Customer Lifetime Value, and share of voice.
• Lead A/B tests and multivariate experiments to improve creative assets, messaging, targeting, and consumer journeys.
• Research financial literacy barriers, trust drivers, wealth habits, and digital consumption patterns.
• Analyze banks, neobanks, fintech companies, and competitors to identify opportunities.
• Develop buyer personas and omnichannel journey maps for the U.S. market.
• Present recommendations and coordinate multidisciplinary teams.
ESSENTIAL REQUIREMENTS
Candidates must be fully available and able to work effectively in a demanding remote environment.
Applicants must demonstrate advanced or near-native proficienc
📌 Strategic Growth and Algorithmic Innovation Lead (Bogotá)
🏢 Deinsa Global
📍 Bogotá