At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Role Purpose

Lead and execute the Shopper & Customer Marketing (Trade Marketing) strategy for the Pharmacy & E-comm channel of Colombia, ensuring a consistent, profitable execution adapted to the specific operational dynamics and commercial potential of this channel.





This role is responsible for defining strategic guidelines by customer type and category, working with local teams to validate and adjust implementation, and ensuring alignment with brand priorities and field realities.

This role translates brand strategies into customer-relevant plans, coordinates with Sales, Marketing and POSM, and leads execution in-store, with full accountability over assigned budget, activations, and category KPIs.

Main Accountabilities

Strategy Design & Channel Leadership
- Define and lead channel strategy for Drugstores & E-comm, including activation frameworks, visibility guidelines, assortment strategy, and execution standards by customer type.
- Prioritize initiatives by category, and brand, considering the channel’s commercial relevance.
- Ensure alignment with brand campaigns by collaborating with marketing and other cross-functional teams.
- Design strategies that incorporate the in-stor

📌 S&CM Coordinator Pharmacy Channel (Bogotá)
🏢 Beiersdorf
📍 Bogotá