Responsibilities
Tareas principal
- Implement Werfen LATAM Distribution strategic objectives within assigned territories.
- Ensure correct use of Value Selling and Strategic Selling frameworks by distributors.
- Monitor the project funnel from identification to installation and after-sales (CRM Fiori/Opportunities Tool).
- Support distributors in key customer visits and strategic laboratory accounts.
- Review reagent consumption trends against baseline and business expectations.
- Lead periodic business reviews (Scanner Presentation), presenting KPIs, financials, opportunities and corrective actions.
- Support Product Managers and BU Managers in developing and executing tactical plans.
- Prepare and execute distributor visit agendas, considering performance and regional priorities.
- Support development of new opportunities, account conversions and key negotiations.
- Identify growth areas in underpenetrated markets.
- Work with distributors to build sustainable commercial and financial plans.
- Monitor payments, purchase orders,



logistics flow and supply chain timing.
- Analyze special pricing requests and ensure alignment with Werfen’s strategic goals.
- Ensure superior customer service to distributors by coordinating with Technical Support, Customer Service, Manufacturing and others.
- Facilitate access to regulatory, operational or scientific documentation (Werfen Docs).
- Ensure compliance with corporate policies, Compliance requirements and Due Diligence procedures.
- Monitor political, economic and regulatory developments in assigned countries to assess risks and opportunities.

Interlocutores Internos
- LATAM Distribution Commercial Director
- Marketing and Business Unit teams
- Technical Support, Customer Service, Tender Office
- Finance teams (sales forecast, pricing, cost control)
- Customer Service in USA
- Distributors and final customers

📌 Area Manager (Bogotá)
🏢 Accriva Diagnostics
📍 Bogotá