Overview
The Commercial Director will be responsible for leading and managing all commercial activities within the In Vitro Diagnostics (IVD) business across all product lines of the organization. This role involves driving sales performance, developing and executing strategies for sustainable market growth, and building strong, long-term relationships with key customers and stakeholders.
Responsibilities
- Commercial & Relationship Management
- Lead and strengthen relationships with KDMs, KOLs, and customer management structures.
- Establish and maintain strategic partnerships with key accounts and large customers.
- Negotiate public tenders and private lab agreements.
- Lead periodic client presentations (Scanner) on KPIs, trends, and opportunities.
- Develop and implement commercial strategies focused on Value Selling.
- Identify unmet needs and provide cost-effective solutions.
- Monitor competitor activities and define strategic responses.
- Drive expansion and execution of projects in key accounts (Big Projects).
- Financial & Profitability Management




- Ensure account and project profitability.
- Prepare and present monthly forecasts with in-depth account reviews.
- Exceed financial KPIs (budget, DSO, profitability per client).
- Guarantee installed base productivity and timely portfolio collection.
- Operational & Project Execution
- Ensure on-time implementation of projects with the Project Manager.
- Coordinate with Application Specialists to guarantee efficient system installations.
- Ensure compliance with agreements, service levels, and quality standards.
- Knowledge & Capability Development
- Maintain deep knowledge of products, IVD market, and health economics impact.
- Participate in Werfen Academy and continuous learning programs.
- Align internal resources (PMs, specialists, technical support) for projects and problem-solving.
- Leadership & Culture
- Lead the commercial team by fostering a high-performance, results-driven mindset.
- Promote and emb

📌 Commercial Manager (Bogotá)
🏢 Werfenlife
📍 Bogotá