About the job Brand Marketing Manager - LATAM

Role Profile:
- Position Title: Brand Marketing Manager
- Reporting To: Group Head of Brand and Communications
- Department: Brand and Communications
- Location: HQ- Colombia (LATAM)

Role Purpose:

The Brand Marketing Manager ensures the brand becomes seen, known, and trusted across the LATAM Market. You will lead local brand positioning and execute impactful marketing initiatives across retail, community, and media touchpoints building the credibility and relevance needed to support steady adoption today and expansion tomorrow.

You are the local voice of the brand, shaping how we show up and ensuring we always show up well.

Responsibilities
- Brand Positioning and Marketing Insight
- Localise brand messaging and customer value propositions, ensuring cultural relevance and resonance
- Champion deep market intelligence and consumer insights on customer perceptions, cultural nuances, barriers, and motivations
- Brand Visibility & Consistency
- Expansion of brand presence across priority touchpoints; compliance with brand guidelines




- Monitor competitive activity in device financing, telco, and mass‑market tech.
- Brand Marketing & Customer Experience
- Translate strategy into on‑ground presence: retail branding, activations, sponsorships
- Ensure brand consistency and quality across customer touchpoints
- Inform placement and timing of marketing activities based on customer movement and demand moments
- Influencer, Partnerships & Community Marketing
- Build relationships with trusted creators and community partners
- Drive campaigns that positively influence perception of financing and unlock word‑of‑mouth growth
- Expand reach through grassroots channels and cultural networks
- Media & Communications Execution
- Manage local PR activities, product storytelling, and interview coordination
- Secure earned visibility in tech, finance, and entrepreneurship media
- Reinforce the company’s role in enabling digital inclusion

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