Job Title: Traffic Acquisition Lead / Specialist

Job Purpose

Responsible for developing and executing cross-channel traffic acquisition and user growth strategies. Through diversified channels—including targeted advertising, content matrices, community virality, SEO/SEM, and innovative traffic acquisition techniques—this role aims to acquire high-quality user traffic, build efficient acquisition funnels, and drive optimal conversion rates.

Key Responsibilities & Job Duties

1. Traffic Strategy & Channel Execution

Omnichannel Traffic Planning: Plan and execute online traffic acquisition strategies across multiple channels tailored to target markets (e.g., Google, Facebook, TikTok, Telegram, LINE, SEO/SEM, DSP platforms).

Account Matrix & Operation: Establish and manage multi-platform content matrices (Social Media Matrix). Familiar with platform risk control and anti-banning mechanisms to ensure consistent traffic generation.

Targeted Acquisition & Private Domain Traffic: Proficient in building private domain traffic networks (e.g., Telegram groups, LINE communities) and designing high-converting viral loops and retention paths.

2. Media Buying & Growth Hacking Techniques

Ad Campaign Optimization: Highly proficient in ad placement, optimization, and platform review policies. Experience with review evasion techniques (e.g., Cloaking), multi-account management, and anti-ban protocols is preferred.

SEO & Growth Tactics: Skilled in search engine optimization, leveraging both white-hat and advanced/black-hat SEO tactics, wildcard DNS resolution, and site networks to rapidly boost keyword rankings and organic traffic.

Growth Hacking: Utilize automation tools,



web scrapers, custom scripts, or third-party traffic APIs to achieve scaled traffic generation and rapid user growth.

3. Data Analytics & ROI Optimization

Traffic Tracking & Attribution: Establish traffic tracking mechanisms and analytical models to monitor traffic sources, retention rates, conversion rates, and user behavior.

Cost & Performance Control: Accountable for Customer Acquisition Cost (CPA/CAC) and Lifetime Value (LTV), continuously optimizing campaigns to maximize traffic ROI.

4. Resource Integration & Team Collaboration

Traffic Channel Development: Identify and partner with premium traffic owners, CPA/CPS affiliate networks, KOLs, or external agencies to establish diverse acquisition partnerships.

Team Leadership (For Lead Position): Lead the traffic acquisition/media buying team, establish KPIs, and standardize operational SOPs.

Requirements

Proven Experience: Minimum 2 years of hands-on experience in online traffic acquisition, user growth, or performance marketing. Track record of successful traffic growth cases is required (data or portfolio preferred).

Channel Mastery: Proficient in at least two core traffic channels (e.g., Google SEO/SEM, FB/TikTok Ads, Telegram/LINE viral marketing, short-video matrices).

Technical Acumen: High sensitivity to platform algorithms and risk control mechanisms, with strong problem-solving and anti-banning capabilities.

Data-Driven: Strong analytical mindset, capable of identifying bottlenecks from data and pivoting strategies rapidly.

Results-Oriented: Thrives in a fast-paced, high-adaptability environment, driven strictly by traffic growth and conversion results.

📌 Traffic Aquisition Lead/ Specialist (Área metropolitana de Armenia)
🏢 New NEXTECH
📍 Área metropolitana de Armenia