13 ago
|
Plutus21 Capital
|
Cundinamarca
13 ago
Plutus21 Capital
Cundinamarca
Job SummaryPlutus21 is looking for a senior full-stack B2B marketer — someone who can set the strategy and build the thing. You will own marketing end to end for Plutus 21 Partners: positioning, demand generation, content, web, and the systems that make it all measurable.ResponsibilitiesSharpen how we articulate what Plutus 21 does, who it's for, and why we winBuild the messaging framework, ICP definitions, and proof points that everything else runs onDevelop case studies and client stories that stand up to scrutiny from sophisticated buyersOwn the pipeline number: design, run and iterate on multi-channel campaigns across paid, organic, email, events and partnershipsBuild and manage the inbound engine end to end, from first touch to qualified opportunityPartner closely with our outbound SDR function on sequences, targeting and messaging so paid, inbound and outbound pull in the same directionDeploy partner and alliance marketingBuild executive and event-led account-based marketing campaignsSet the content strategy and produce the top-of-funnel and mid-funnel assets that earn attention in a crowded marketSupport founder- and partner-level thought leadership across LinkedIn and other channelsDirect writers, designers and freelancers — and write the important pieces yourselfOwn the website as a conversion asset: structure, copy, landing pages, CRORun technical and content SEO,
and improve organic performance over timeStand up and maintain the marketing stack across CRM, automation, attribution and analyticsBuild reporting that ties spend to pipeline to revenue, and report on it honestlyManage budget and make clear calls on where to double down and where to cutQualifications6+ years in B2B marketing, with meaningful time at a services, consulting, agency or B2B SaaS business selling to a considered, high-value enterprise buyer — preferably middle market firmsDemonstrated full-stack range: you've personally run demand gen and content and web and ops, not just directed one of themA track record you can walk us through — what you inherited, what you changed, what it producedStrong commercial instincts and comfort being measured on pipeline, not impressionsComfort working autonomously in a distributed, multi-timezone team with meaningful overlap with US hoursHands‑on fluency with the modern B2B stack, including HubSpot or similar, GA4, SEO tooling, ad platforms, and AI tooling in your day-to‑day workflowExperience marketing to founders, investors or financial services buyers is a plusExposure to Web3, fintech or emerging tech categories is a plusExperience building a marketing function from a near‑standing start is a plusExperience working with or managing offshore/distributed marketing teams is a plus#J-18808-Ljbffr
📌 Seniorb Marketing Manager (Cundinamarca)
🏢 Plutus21 Capital
📍 Cundinamarca